A brand is nothing without its story. And I tell great stories.

Audience Over Everything

Ads are like wasps at a picnic – they get in the way of what people want. So what, over and above a bee-free lunch, are people actually looking for? To be entertained. To feel something. To have their problems solved.

If I could sum up the founding principle of my approach to brand storytelling in one statement, it would be to give people what they want where they want it.